Brand Collateral

Best & Less

The Big, the Bold and the Best

Working closely with a forward thinking and bold client, enabled the Best & Less catalogues to move into a new idea-driven space –beyond the standard retail catalogue. – Creating a strong theme for each issue made way for the introduction of a feature spread within each catalogue –– a differentiator within the market, bringing Best & Less a positive presence in the media. This combined with a fresh take on catalogue photography and the introduction of a tone of voice allowed Best & Less to use each catalogue as a brand touchpoint.