Brand Identity

Redkite

Supporting children and young people with cancer.

A charity that supports children and young people with cancer and their families. Redkite is there with real and practical support for the whole family from the moment of diagnosis, throughout treatment and when families return home. – Their challenge was to stand out in a cluttered and very competitive market to communicate to the families in need and to attract much needed funding. –- Using the kite string as a metaphor of the network of support Redkite offers as an extended family, it is the ties that bind and hold people together as a community, as family, and as individuals that form Redkite’s visual identity in an intricate yet nostalgic way.

Brand Identity

Girdlers Frozen Yoghurt

Simple Honest Goodness

Girdlers is all about goodness – and now an established force in the coffee scene, Ryan Girdler and the Girdler’s team saw an opportunity to extend the Girdlers product range into frozen yoghurt. Reflecting the goodness in people, produce and everything in-between, Girdlers speaks honestly and celebrates the goodness of its produce and ethics with a dash of quirk. – A brand identity for Girdlers Frozen Yoghurt was created with the introduction of an artful illustration style that gives personality to the brand and each flavour.

Brand Identity

New Farmer’s Kitchen

Eat. Play. Love.

A fresh food concept within Brisbane’s arts precinct, New Farmer’s Kitchen was brought to life by engaging the foodie, the ‘show-goer’ and the local. – Through a playful tone and series of seasonal illustrations, we add a sense of fresh performance to the dining experience.

Brand Identity

Buckle Jnr

With a long and respected history in the Australian accessories market, it seemed natural in 2015 for Buckle to launch a junior version of their brand in the kidswear space. – Mixing up the traditional Buckle packaging with pops of bold colour and playful patterns inspired by their products, Buckle Jnr. is young, bright and seriously fun. Perfect for dapper young dressers and dashing dudes everywhere!

Brand Identity

Miss Matched Socks

Wear it your way

Concerned with the lack of young female heroines in popular culture, celebrity hairdresser Pierre Haddad was driven to create a sock fashion range to inspire girls of today to take the lead in their own adventures – and to let their feet do the talking! – The socks were designed in sets of three, each set telling a story – bright, quirky and fun. Wearers are encouraged to pick their 2 favourites for each day, to truly reflect how they feel. Accompanied by a bespoke hanger, Miss Matched socks are designed as high fashion, not to be hidden away and stuffed into drawers.

Brand Identity

NGS Super

Dedicated to the Dedicated

The Australian Super industry is in a period of transition and consolidation, and as many funds merge and grow, NGS were in need to develop their own distinct brand within the busy Australian Super landscape. NGS Super’’s clients are teachers, care-workers, credit union staff and those in religious organisations, so the new identity needed to reflect both the organisation and the people NGS support. – Working with the strategic team at the Brand Council and the support of a passionate CEO, the NGS Super guiding philosophy –– ‘Dedicated to the dedicated’’ was brought to life through a distinct approach to colour and a language style that reinforces the meaning of ‘true wealth’.

Brand Identity

Active Live

by Damien Kelly

What does one of Australia’s biggest banks and one of Australia’s most highly respected exercise scientists have in common? A passion to change people’s lives by improving their health and wellbeing within the workplace. – Active Live by Damien Kelly – a brand new, science-based fitness and yoga studio, exclusively for company employees. – With a sleek, inspiring brand palette, Active Live by Damien Kelly showcases dynamic, bold imagery and language that inspires people to do better workouts and continually challenge themselves to go outside of their comfort zone.

Brand Identity

Planet Protector Packaging

Because there's no Planet B...

In a world that continues to create and consume at an ever-increasing rate, Planet Protector Packaging has developed an amazing, natural, award-winning and sustainable packaging solution, using Australian wool. – The Planet Protector Packaging brand required a bold, honest and heart-felt approach that reflects the passionate mission of the company – to protect our planet, one pack at a time. A simple set of iconography and illustration was developed to bring to life brand palette that echoes Planet Protectors down-to-earth (in every sense of the phrase) and genuine personality.

Brand Identity

Nurses & Midwives Health

Caring for the carers

An Industry-based health fund and newcomer tailored to nurses and midwives, Nurses & Midwives Health is a fresh branch of the members-own Teachers Health network. With a bold, colourful symbol and palette, NMH takes a holistic approach, embracing the whole lives of members and their families.

Brand Identity

B&D

Home Safe Home.

As an iconic Australian company, B&D not only invented the roll-a-door, but continue to re-invent the way Australians secure their most valuable. – As leading innovators in the market, B&D required a refresh that respected their rich heritage – reflecting both their drive toward the future and their desire to capture consumer imagination. By bringing to life the Brand Council’s guiding philosophy ‘Home Sweet Home, Home Safe Home’, we hero the passions and personalities of the B&D customer, because we know that behind every B&D, there’s a great story.