In 2010, the Sun-Hearld City2Surf celebrated its 40th year. As a primary sponsor, Westpac required a campaign to show their support, and to build great brand presence. – The theme ’Here for the Long Run’ was created, becoming the foundation upon which Westpac’s C2S campaign is now built each year. It encapsulates Westpac’s commitment to local communities, and supporting The Westpac Life Saver Rescue Helicopter service.
In preparation for the 2017 recruitment drive, Westpac Group required a refreshed graduate campaign to attract the highest calibre of graduates. – Challenging the perception of Westpac Group as only a consumer/retail bank/organisation, et developed ‘You’d never guess’ – a campaign built entirely on current graduates and the real stories behind their career journeys. These real stories also provided the inspiration for a teaser campaign; ‘I’d never work for a bank’, highlighting the unexpected career pathways and opportunities that are available within Group.