Australian Institute of Management
AIM is a member organisation with a respected and successful history of training management for more than 75 years. In 2013 the previous separate state bodies merged to form a new single organisation and decided to refresh their brand to communicate this change, elevate their position in a very competitive marketplace, inspire existing members and attract new.
Although well known, AIM was seen as traditional and not very imaginative or ‘cutting-edge’. Working with strategic partner The Brand Council and the AIM team we developed a new identity that supported the refreshed promise to help companies and individuals ‘Realise your power’.