Alpha

    Sports + Entertainment Specialists

    Westpac’s Alpha Sports and Entertainment –– an exclusive brand dedicated to Australia’s professional sportspeople and entertainers. As a brand focussed on the goal-getters, Alpha, the first of its kinda, the beginning of a first-class ‘experience’ was built on a strategy of being ‘Number 1’. This brand identity was brought to life through a dynamic brand palette that reflects the drive of elite athletes and entertainers through typographic illustrations and photography capturing that moment of intensity that comes with being the best.

    Alpha2R

    Alpha3RAlpha4RAlpha5R

    Alpha6Alpha7Alpha8 Alpha9

    Alpha11

    Alpha12

     

     

     

    thisiset