We all have a great story to tell. And every member’s story has a beginning, a middle and a future yet to be written. As the only Super fund dedicated to the Health & Community Service industry, HESTA was in need of a refresh to reflect their new, bolder brand positioning.
With a rich and comprehensive brand palette we showcase the inspiring stories of HESTA’s members with attitude, dignity, conviction and confidence. Defining HESTA as a pillar of strength, we introduce a brand device that supports and influences both language and imagery in a bold and distinct way.