NGS Super

    Dedicated to the Dedicated

    The Australian Super industry is in a period of transition and consolidation, and as many funds merge and grow, NGS were in need to develop their own distinct brand within the busy Australian Super landscape. NGS Super’’s clients are teachers, care-workers, credit union staff and those in religious organisations, so the new identity needed to reflect both the organisation and the people NGS support.

    Working with the strategic team at the Brand Council and the support of a passionate CEO, the NGS Super guiding philosophy –– ‘Dedicated to the dedicated’’ was brought to life through a distinct approach to colour and a language style that reinforces the meaning of ‘true wealth’.



    NGS Brand Book –
    Ideas for a Richer Life


    ‘It’s not every day that you get a chance to stop and think about the things that are most important to you in life.’ An inspiring brand book, encouraging employees to think about the things that they value most and which bring richness to their own lives. This was a key piece in the launch of the new NGS brand, introducing the new guiding philosophy within the organisation.





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