Redkite

    Supporting children and young people with cancer.

    A charity that supports children and young people with cancer and their families. Redkite is there with real and practical support for the whole family from the moment of diagnosis, throughout treatment and when families return home.
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    Their challenge was to stand out in a cluttered and very competitive market to communicate to the families in need and to attract much needed funding.
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    Using the kite string as a metaphor of the network of support Redkite offers as an extended family, it is the ties that bind and hold people together as a community, as family, and as individuals that form Redkite’s visual identity in an intricate yet nostalgic way.

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    Redkite –
    Brand Collateral

    As Redkite now offers their support to a wider range of ages it was critical to ensure communication to young people of 15-24 is relevant.


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