& Earth Black

    Matt is the New 'Black'

    To complete the premium range of Westpac credit cards and extend the Altitude and Earth product range into the ‘above premium’ tier market, the ‘Black’ credit card was named and a highly prestigious card brand was created. An invited group of premium high net-worth customers were offered the card with a 25% take up in the first week.




    With a matt-black finish and timely launch of the matt-black iPhone, the ‘Black’ card has become one of the most highly desired credit cards – one not shy of being put down on the fine dining bill tray.