Westpac
    Group

    We are family

    Westpac Group represents a family of brands that have existed for over a hundred years. Within the history is a rich collection of businesses, with roots dating back to 1817, when Westpac started life as the Bank of New South Wales. Westpac Group is the foundation –– the strong, steady, measured presence supporting the colourful personalities of its retail brands. For this, Westpac Group required a distinct corporate brand that sits comfortably behind each consumer brand – visible and valuable in its own right.

    Employee Week
    Campaign

    Westpac Group Employee Week was the first initiative to test the new Group palette. It enabled us to express the personality of the Group brand as much as developing the look and feel for it through language, content and photography.

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    Guidelines

     

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    Westpac Group Initiative:
    Learning Academy

    Westpac Group Employee Week was the first initiative to test the new Group palette. It enabled us to express the personality of the Group brand as much as developing the look and feel for it through language, content and photography.

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